ROCHELLE BUSSEY opens doors—statewide. As Senior Program Manager at the New Mexico Film Office, she designs and leads workforce development programs that create careers in film and television for New Mexicans. With more than 20 years in economic development, Bussey promotes New Mexico’s refundable film tax credit to local filmmakers, independent projects, and the world’s top studios—proving that competitive incentives and a homegrown workforce are an unbeatable combination. As first vice chair of the Association of Film Commissioners International, her reach is global, but her roots are purely New Mexican.
Whether you’re here to see stunning art, spend a weekend steeped in culture, sample unique cuisine, explore the settings of your favorite films, or find a place to build a rewarding career, there’s something in the land, the history, and the way of life in New Mexico that makes this place special. Meet some of the people behind the enchantment.