Route 66 Centennial Challenge

A: No! You can pick and choose what challenges you would like to do.  

A: No. Each player can only receive one set of postcards and one water bottle.  

A: You will receive a notification from the Visit Widget App that you have completed a challenge. 

A: You will get the initial postcard via mail just by downloading and signing into the app and filling in the address form. You need to do 10 check-ins in one postcard challenge to get the full set.  

A: Yes, but you can only claim one set of postcards. 

A: Ask for the code, which you can enter manually. 

A: You need to gain three trail badges to qualify for a water bottle. 

A: Look for the nearest pick-up location on the Visit Widget map. Here is a list of pick-up locations: 

• Santa Fe Visitor Center 
  491 Old Santa Fe Trail, Santa Fe, NM 87505 
  Monday - Friday 8 a.m.-5 p.m. 

• Glenrio Visitor Center 
  37315C, I-40, Glenrio, NM 88434 
  Monday – Sunday 7:30 a.m.-4 p.m. 

• Manuelito Visitor Center 
  619 Lupton Rd, Mentmore, NM 87319 
  Monday - Friday 8 a.m.-5 p.m. 

• Visit Albuquerque Visitor Center 
  522 Romero St NW, Albuquerque, NM 87104 
  Friday – Wednesday 10 a.m.-5 p.m. (closed Thursday) 

• Santa Fe Chamber of Commerce 
    1611 Calle Lorca Suite 301, Santa Fe, NM 87505 
    Monday – Thursday 9 a.m. - 5 p.m., Friday 9 a.m. - 3 p.m. 

  • Gallup-McKinley County Chamber of Commerce 
    106 U.S. Rte 66, Gallup, NM 87301 
    Monday – Friday 9 a.m. - 5 p.m. 

  • Tucumcari Quay County Chamber of Commerce and Visitor Center 
    404 W E Rte 66 Blvd, Tucumcari, NM 88401 
    Monday – Friday 12 p.m. - 5 p.m. 

The Route 66 Centennial Challenge ("the Challenge") is open to individuals who are 18 years of age or older at the time of entry. Employees, interns, or partners of New Mexico Magazine (NMM) and the New Mexico Tourism Department (NMTD), as well as their immediate family members (spouse, parents, siblings, and children) and household members, are not eligible to participate.

The Challenge begins on July 1, 2025 and ends on August 31, 2026 (“Challenge period”). All check-ins and challenge completions must occur within this timeframe to be eligible for prizes.

Participants must download the New Mexico's Route 66 Visit Widget App and register. A valid mailing address must be provided through the secure form on the official Route 66 Centennial Challenge page to receive initial postcard. Check-ins must be completed through the app at designated locations to qualify for prizes.

First postcard will be mailed within 2 weeks of registration. Additional postcards are collected by completing individual challenges. Postcards are non-transferrable and cannot be exchanged for cash or other prizes. Completed postcards can be picked up at the following locations:

Santa Fe Visitor Center
491 Old Santa Fe Trail, Santa Fe, NM 87505
Monday - Friday 8 a.m.-5 p.m.

Glenrio Visitor Center
37315C, I-40, Glenrio, NM 88434
Monday – Sunday 7:30 a.m.-4 p.m.

Manuelito Visitor Center
619 Lupton Rd, Mentmore, NM 87319
Monday - Friday 8 a.m.-5 p.m.

Visit Albuquerque Visitor Center
522 Romero St NW, Albuquerque, NM 87104
Friday – Wednesday 10 a.m.-5 p.m. (closed Thursday)

To qualify for the Route 66 water bottle, participants must complete three themed challenges.

To qualify for entry in the jean jacket drawing, participants must complete three themed challenges and tag us on social media using the hashtags #nmroute66 and #nmroute66trails.

Winners of the jean jacket drawing will be randomly selected from the qualifying entries. Winners will be notified via email and must respond within 10 days to claim their prize. If a winner does not respond within the timeframe, an alternate winner will be chosen.

Any information you submit as part of the Challenge will be used in accordance with NMM/NMTD’s Privacy Policy. The information you provide when you enter is provided to NMM/NMTD. Except where prohibited, you consent to the use of your name in any list of winners (if applicable) and/or for promotional purposes in any media without further payment or consideration.

In the event that the operation, security, or administration of the Challenge is impaired in any way, NMM/NMTD may, in its sole discretion, either: (a) suspend the Challenge to address the impairment and then resume the Challenge; or (b) award the prize(s) from among the eligible entries received up to the time of the impairment. NMM/NMTD reserves the right, in its sole discretion, to disqualify and seek damages from any individual who tampers with the operation of the Challenge, violates these Official Rules, or acts in a disruptive or unsportsmanlike manner. Failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. In the event of a dispute, the authorized account holder of the e-mail address used to enter the Challenge will be deemed the owner. The Challenge is subject to federal, state, and local laws and regulations and is void where prohibited.

By participating in the Challenge, participants agree to release and hold harmless NMM/NMTD, its affiliates, partners, and employees from any liability, injury, loss, or damage of any kind arising from or in connection with participation in the Challenge or receipt of use of any prize.

The Challenge is void where prohibited or restricted by law. NMM/NMTD reserves the right to cancel the Challenge or modify these rules at its discretion. In the event of a dispute regarding the winners, NMM/NMTD reserves the right to award or not award the prizes in its sole discretion.